A Mid-Year Franchising Check-In with Patrick Cunningham, Chief Development Officer, Bobby’s Burgers by Bobby Flay
At the halfway point of 2025, franchise leaders are reassessing strategies, expanding portfolios and keeping a close eye on scalable, high-performing brands. It’s been a big year for franchising and an even bigger one for Bobby’s Burgers by Bobby Flay. Just last month, industry veteran Patrick Cunningham joined the team as Chief Development Officer, bringing with him nearly three decades of experience growing powerhouse brands like Dunkin’ Donuts, Little Caesars and Inspire Brands.
In this exclusive Q&A, Patrick breaks down top industry trends, what experienced operators are prioritizing now and why Bobby’s is built for the way modern franchisees scale.
Q: Now that we’re halfway through 2025, what trends are you seeing that define the franchise landscape?
Patrick:
The biggest trend I am seeing is that multi-unit and multi-brand operators are doubling down on diversification. They’re building smarter portfolios that help them manage risk and take advantage of high-performing segments. We’re also seeing consolidation where large groups are expanding their footprint by leveraging infrastructure they’ve already built.
Non-traditional growth is another huge one. You’ve got more operators opening in airports, universities and stadiums: high-traffic spots that demand a nimble, proven model. And to support that kind of expansion, franchisors are stepping up with better tech: inventory platforms, loyalty tools and centralized marketing systems that actually move the needle.
That’s exactly where Bobby’s stands out.
We’ve got the kind of operational flexibility that today’s growth-minded operators need. Compact formats that work in non-traditional spaces, paired with a high-quality, chef-driven menu that elevates the guest experience in any setting. From an infrastructure standpoint, we’ve already built the systems to support modern scaling: loyalty platforms, an advanced tech stack and centralized marketing that drives frequency and traffic.
It’s a rare combination of craveable branding, efficient execution and back-end sophistication. That’s what makes it such a smart addition to a multi-brand portfolio.
Q: Differentiation is always a big conversation in fast casual. Where does Bobby’s fit in?
Patrick:
There’s a sharper, more strategic lens on every decision now. Operators aren’t just looking for what’s trending. They want models that scale quickly, run lean and produce strong unit economics.
They’re also digging deep into leadership and support. They want to know: Who’s behind the brand? Can this team help me grow? Are the systems built to support operators, or just impress investors? That level of trust matters more than ever.
That’s where Bobby’s stands out. We have a streamlined model, a strong franchise support team and Bobby Flay at the core of it all. This isn’t just a name on the logo—Bobby Flay has been hands-on since day one, building a menu that delivers bold, memorable flavor and a guest experience that sets us apart. That kind of chef-led credibility is rare and it gives operators a serious advantage in the market.
Q: Let’s talk real estate. With inflation and buildout costs rising, how important is operational flexibility in 2025?
Patrick:
Operators today are making more strategic decisions. They’re prioritizing brands that scale efficiently, drive strong unit economics and come with leadership they can trust to deliver.
That’s where Bobby’s Burgers truly excels. Our 400 sq ft “engine”is the kitchen that is intentionally designed for maximum efficiency. Every inch is optimized to eliminate waste, streamline operations and support rapid service.
Pair that with Bobby Flay’s signature chef-driven menu, crafted by Bobby himself and operators get a model that’s simple to run, fast to build and big on experience. Its smart design, powered by culinary credibility gives franchisees a real competitive edge.
Q: If you had to sum it up, why is now the right time to franchise with Bobby’s Burgers?
Patrick:
Because there’s no other brand like it in the space. You’ve got:
- A chef-driven concept by the world-renowned chef Bobby Flay
- A craveable, scalable menu
- A loyal fan base that spans generations
- And a leadership team that knows how to grow
We’re gaining real momentum. We’ve built the systems, tech and support structure to scale fast without losing quality. This is a brand that resonates with consumers and empowers operators.
“If you wait too long, you might miss your window. The opportunity is here. The team is ready. And the time to grow with Bobby’s is right now.”
Bonus: Where are franchisors missing the mark in 2025?
Patrick:
A lot of franchisors are still doing things the way they did 10 years ago and wondering why they’re not getting results. The consumer has changed. The franchisee has changed. And if your systems, menu, marketing and brand experience haven’t evolved, you’re going to get left behind.
At Bobby’s Burgers, we’re taking a different approach. We’re building a modern, scalable franchise model designed to meet the expectations of today’s guests and drive long-term growth. It’s a full reimagination of what a chef-driven, fast-casual brand can be. Now is the time for franchisors to lead with innovation, invest in their brand experience and create platforms built for sustained success.
Ready to Franchise with Flay?
We’re actively growing and we’re looking for franchise partners who see what we see:
A brand built for now. A team built to scale. And a concept that delivers from the first bite to the bottom line.
“Flay for All. Let’s build something legendary.”
— Patrick Cunningham, CDO
